For many years jeans were only used as work wear clothes, but by the 1940s they were considered leisure wear in America. Once pop and film stars like Elvis Presley, & James Dean sported them, they became desirable internationally in the 1950s and are associated with rock and roll and pop music. By the 1980s, ripped, frayed and torn jeans were a normal sight. Coloured jeans from white through to pastels were also popular as were stonewashed blue jeans. In the 80s, designer jeans with names like Calvin Klein, Polo Ralph Lauren and Armani among so many fashion designers, became the designer label jeans to be seen wearing. Stone washed jeans became a must-have.
Denim jeans popularity has a tripple effect with other items because it can used to make everything from footwear, jackets, bags, skirt, shorts, and you name it. It is particularly important to young people of today because denim is a symbol of youth, vibrancy, and utility. Denim fashion trends typically followed and preferred only by teenagers, but has now found acceptance with the senior citizens as well. They find the fabric of the denim jeans extremely comfortable, exceptionally well fitting and easy to maintain.
Denim was and always hot & is here to stay.
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